Augmented Shopping Market set to grow to USD 57.5 billion by 2032 with AR innovations
From GlobeNewswire: 2025-01-23 09:00:00
The Augmented Shopping Market is projected to grow from USD 4.0 billion in 2023 to USD 57.5 billion by 2032, with a CAGR of 34.30%. AR and VR technologies are reshaping retail experiences, offering immersive, personalized interactions. Major players include IKEA, L’Oreal, Sephora, Nike, Amazon, Walmart, and more.
Augmented shopping solutions enhance customer satisfaction and reduce return rates by offering virtual try-ons and interactive experiences. The market is driven by innovations in AR and VR, catering to the rise of online shopping. With a focus on solutions and services, retailers are leveraging AR to stand out in a competitive market.
In the Augmented Shopping Market, the automotive sector leads in revenue share, while the footwear segment is expected to grow the fastest. Retailers are using AR to showcase high-value products like cars and shoes through immersive experiences. North America dominates the market, but Asia Pacific is set for rapid growth due to rising economies and urban populations.
Recent developments include L’Oreal’s enhanced Virtual Try-On technology and Sephora’s AR feature for skincare products. These advancements in AR capabilities allow customers to try on makeup and skincare products virtually, enhancing the shopping experience. With a focus on solutions and services, retailers are integrating AR to provide unique and engaging shopping experiences. The Augmented Shopping Market Analysis Report for 2024-2032 is now available, offering insights on market segmentation, regional analysis, company profiles, use cases, and best practices. Access the complete report details at SNS Insider’s website. Services include Go To Market Assessment, Total Addressable Market Assessment, and Competitive Benchmarking. SNS Insider aims to provide clients with accurate market data and consumer insights to make confident decisions in a changing market landscape. Contact [email protected] for more information.
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