Is Tesla’s Cybertruck a Strategic Misstep? Wall St…
From Financial Modeling Prep: 2025-01-03 05:27:10
Tesla’s Cybertruck fell short in 2024, delivering only 15,000 units in Q4 and an estimated 35,000 to 40,000 for the year, far from the 2 million orders expected. Analysts at Bernstein worry about profitability, as the Cybertruck isn’t gross margin positive, with margins forecasted to drop below 15% in Q4.
Developing the Cybertruck diverted resources from more affordable EVs, hurting Tesla’s position in high-demand segments. Robotaxi initiatives lag behind competitors, and market dynamics pressure Tesla with price cuts affecting profitability. Bernstein predicts Tesla’s earnings to drop in 2024, emphasizing the need for a focus on affordable EV models and autonomy improvement.
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