JLR investing in luxury paint services to meet personalized car color demand.

From Investing.com: 2025-01-26 19:12:08

Jaguar Land Rover (JLR) invests 65 million pounds to expand luxury paint services in UK and Slovakia to meet demand for personalized cars. Capacity of SV Bespoke Paint matching service will more than double, allowing Range Rover SV clients to paint cars in any color. New paint facilities will open in Castle Bromwich and Nitra.

Rolls-Royce to invest 300 million pounds in bespoke cars, offering features like gold sculptures and mother-of-pearl artwork. Luxury car makers tapping into trend of high-end clients seeking personalized vehicles. JLR joins BMW unit Rolls-Royce Motor Cars in cashing in on demand for customized cars. ($1 = 0.8053 pounds)



Read more at Investing.com: JLR to invest $80 million to meet demand for custom luxury car colours By Reuters