Meta invests $65B in AI for Threads ad rollout, aiming to compete in advertising space.

From Nasdaq: 2025-01-24 16:14:50

Meta Platforms is testing ads on Threads, its social media platform, in the U.S. and Japan. Threads now has over 300 million monthly active users and will feature image ads in the home feed. Meta plans to integrate AI tools to filter ad sensitivity levels. Meta recently halted its U.S. fact-checking program.

The ad trials on Threads will allow businesses to extend their Meta ad campaigns, improving seamless integration and reach. Meta will invest $65 billion in AI infrastructure this year. Threads’ growth to over 300 million users positions it as a strong competitor to X (formerly Twitter) in the advertising space.

Competition intensifies with OpenAI and Google in the race for AI dominance. Threads’ ad trials provide insights into user behavior and advertiser performance. Meta’s decision to discontinue U.S. fact-checking raises concerns. Regulatory scrutiny over Meta’s data practices may pose challenges to revenue growth.

Meta’s CFO stated that Threads will not be a significant revenue driver in 2025. Meta aims to enhance its AI capabilities for long-term innovation. The integration of Threads into Meta’s ad ecosystem enhances cross-platform opportunities for advertisers. Industry observers are monitoring Threads’ potential as an advertising platform in the future.



Read more at Nasdaq: Meta (META) Invests $65B in AI Amid Threads’ Ad Rollout