From Nasdaq: 2025-01-16 15:18:16

Chinese social media app RedNote, also known as Xiaohongshu in China, saw a significant increase in U.S. downloads, gaining nearly 3 million users in a single day. This surge was driven by TikTok’s impending ban, with daily active users in the U.S. reaching 3.4 million on Monday.

The rise of RedNote highlights a shift in social media dynamics due to geopolitical tensions. U.S. legislators cited national security concerns as the basis for banning TikTok, leading to a drop in daily active users to 82.2 million. RedNote and Lemon8, another ByteDance product, saw increased adoption amid uncertainty over Chinese-owned apps in the U.S.

RedNote’s rapid growth and surge to the top of U.S. app store rankings position it as a strong TikTok alternative. However, uncertainties remain regarding U.S. censorship, long-term user retention, and competition from other platforms like Lemon8. The ban on TikTok signals a broader shift in U.S.-China tech relations with implications for the social media landscape.



Read more at Nasdaq: RedNote Gains 3M U.S. Users Amid TikTok Ban Fears