Klarna, a Swedish BNPL company, leveraging AI to enhance shopping experience, eyeing $15 billion IPO.

From Nasdaq, Inc.: 2025-01-11 18:50:00

Artificial intelligence is rapidly evolving, with tools like ChatGPT and Gemini transforming how we interact with technology. Klarna, a Swedish BNPL company, is leveraging AI to enhance shopping experiences and is reportedly considering going public this year. With a global reach and innovative BNPL solutions, Klarna competes with companies like Affirm and PayPal. By incorporating AI, Klarna aims to tailor the shopping experience for each user, leading to a 25% decrease in repeat customer inquiries. In the first half of 2024, Klarna reported a 27% increase in revenue and a significant reduction in net loss, showcasing the benefits of automation strategies. The company is eyeing an IPO in 2025, aiming for a valuation of around $15 billion. Klarna’s embrace of AI sets an example of how technology can transform businesses.



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