Vanguard's VOO close to surpassing SPY as largest ETF globally, reshaping market.

From Nasdaq: 2025-01-24 16:51:26

Vanguard’s S&P 500 ETF (VOO) is close to surpassing State Street’s SPDR S&P 500 ETF Trust (SPY) as the world’s largest ETF. VOO has seen $18 billion in inflows in 2025, totaling $626 billion in assets, just shy of SPY’s $637 billion. With its low fees and popularity among long-term investors, VOO is reshaping the ETF market.

In addition to VOO’s growth, BlackRock’s iShares Core S&P 500 ETF (IVV) is also gaining traction with $610 billion in assets and $87 billion in 2024 inflows. Matching VOO’s low 0.03% fee, IVV poses a competitive threat. Analysts suggest BlackRock may further reduce fees to attract more investors, intensifying competition in the ETF market.

The rise of ETF model portfolios, which offer ready-made strategies for investors, has fueled VOO’s popularity among both retail investors and financial advisers. VOO’s stability, steady inflows, and low fees have positioned it as an attractive option for those seeking market-level returns at minimal cost. The ETF market is expected to see increased competition and innovation as major players like Vanguard and BlackRock vie for dominance.



Read more at Nasdaq: Vanguard’s VOO (VOO) Nears SPY (SPY) to Become Largest ETF Globally