Tesla Cybertruck sales are struggling due to pricing, specs, competition, and customer loyalty

From Nasdaq: 2025-01-15 01:58:26

Tesla’s Cybertruck sales are struggling since its launch, with only about 6,000 units sold in Q4 2024. Factors impacting demand include pricing deviations from initial promises, lower specs, and increased discounts. The pickup may remain niche due to competition and customer loyalty in the truck market. Strategies to boost sales include introducing lower-priced variants and expanding availability overseas.

Tesla could manufacture 250,000 Cybertruck pickups per year post-2025, but this level of demand seems unlikely in the near term. To increase sales, Tesla may introduce lower-priced variants, expand availability overseas, and benefit from a $7,500 federal tax credit. However, reports suggest the incoming Trump administration may seek to eliminate this program, potentially affecting sales.

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Read more at Nasdaq: Why Is The Tesla Cybertruck Underperforming?