Wix.com partners with YouTube Shopping to allow merchants to sell directly on the platform

From Nasdaq: 2025-01-24 09:28:00

Wix.com Ltd. has launched a new integration with YouTube Shopping, enabling merchants to sell products directly on the platform. This partnership enhances social shopping capabilities by allowing merchants to showcase products in a dedicated store format on their YouTube profiles, expanding reach and engagement.

Merchants can now tag products in YouTube videos, live streams, and shorts, driving visibility and engagement. Products will be featured on the YouTube store tab for easy viewer purchase. Wix ensures seamless syncing of product details across platforms and provides insights into shopping behavior via YouTube’s analytics.

The integration with YouTube Shopping aims to connect merchants with wider audiences on a popular social platform. Merchants can manage YouTube Shopping through the Wix dashboard, utilizing features like product tagging and drops. Wix handles backend processes like inventory management and checkout, streamlining the selling process for merchants.

Wix is a cloud-based web development platform headquartered in Tel Aviv, Israel, offering solutions for businesses and individuals to create customized websites and applications. The company leverages e-commerce growth, AI-powered solutions, and integrations with popular platforms to meet evolving market demands and boost online presence.

Wix’s focus on generative AI and AI-powered solutions is driving business growth, with 29 AI business assistants already released. The company’s AI Site-Chat virtual agent, launched in December 2024, enhances customer engagement and improves online interactions. This, along with healthy bookings growth, reflects Wix’s commitment to innovation and customer satisfaction.



Read more at Nasdaq: Wix’s New Integration With YouTube to Boost Social Shopping