The women's digital health market is projected to reach USD 12.9 billion by 2032.

From GlobeNewswire: 2025-01-07 04:00:00

The women’s digital health market was valued at USD 2.6 billion in 2023, with a projected CAGR of 19.7% from 2024 to 2032. Technologies like mobile apps, wearables, and telehealth platforms empower women to manage their health effectively, bridging the digital divide. North America leads this market, with the U.S. generating USD 847.8 million in revenue in 2023.

Mobile apps are the leading segment in the women’s digital health market, contributing USD 1.6 billion in revenue in 2023. These apps offer 24/7 access to health management tools, providing personalized insights crucial for effective health management. The market is segmented by application into reproductive health, menstrual health, pregnancy and nursing care, general wellness, and others.

Reproductive health accounted for 47.7% of the market share in 2023, with significant growth expected. Increased awareness of reproductive health issues has driven demand for solutions supporting fertility tracking and family planning. North America, particularly the U.S., dominated the global women’s digital health market in 2023, benefitting from high smartphone penetration and robust internet infrastructure.

Technological advancements and growing awareness of women’s health are fueling the expansion of the digital health market, transforming healthcare accessibility and personalization for women worldwide. Major players in the market include Ava Women, Clue, Elvie, and Koninklijke Philips, among others. Global Market Insights offers detailed research reports and growth consulting services to aid strategic decision-making in various industries.



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