AI Marketing at Super Bowl 2025: Will Pricey Ads Pay Off?
From Nasdaq: 2025-02-07 08:31:00
The Super Bowl is not just about the game, but also about the ads. Companies are investing $8 million for a 30-second ad, with research suggesting a positive impact on brand perception. AI-driven commercials will dominate this year, with tech giants like OpenAI and Google making bold moves to stand out.
Big brands like Meta, Salesforce, Booking.com, and GoDaddy are also joining the AI-powered ad trend. Meta showcases Ray-Ban smart glasses, Salesforce features Matthew McConaughey in an AI-themed spot, Booking.com uses AI subtly in their ad, and GoDaddy highlights their AI-driven website builder. These ads are expected to boost brand awareness and could shape the future of marketing.
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Salesforce Inc. (CRM), Alphabet Inc. (GOOGL), GoDaddy Inc. (GDDY), Booking Holdings Inc. (BKNG), and Meta Platforms, Inc. (META) are all investing in AI-powered ads for the Super Bowl. These ads are expected to make a splash and potentially shape the future of marketing.
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