Good profitability and cash flow generation despite slower

From GlobeNewswire: 2025-02-26 13:22:00

In 2024, Ipsos saw a revenue of €2,441 million, with a 2.1% increase compared to 2023, driven by 1.3% organic growth and 2.3% from acquisitions. Operating margin reached 13.1%, generating €216 million in free cash flow. Despite challenges in the US, Ipsos remains financially healthy and invested in technology for faster insights delivery.

Organic growth varied by region with EMEA leading at 5.5%, whereas the Americas saw a decline due to challenges in the US market. Asia-Pacific posted 1.6% growth, with China remaining stable. Ipsos continues to focus on improving performance in key regions and service lines.

Consumer activity drove Ipsos’ performance with over 4% organic growth in 2024. Service lines dedicated to citizens, doctors, and patients declined, mainly due to challenges in the US. Ipsos continues to innovate and invest in new services, accounting for over 22% of revenue with 10% organic growth.

Ipsos’ financial performance in 2024 saw an increase in gross margin to 68.7%. Operating margin reached 13.1%, with efficient cost management and strong financial discipline. Cash flow generation improved by €47 million compared to 2023, demonstrating Ipsos’ strong financial health and growth strategy.

Looking ahead to 2025, Ipsos expects a gradual improvement in business growth, aiming for superior organic growth compared to 2024. The company plans to maintain an operating margin of around 13% and increase dividends to shareholders. Ipsos will focus on acquisitions, technology investments, and panel growth to drive future success.



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