From CNBC: 2025-03-05 03:10:49

Adidas exceeded fourth-quarter sales expectations with a 19% increase to 5.97 billion euros and an operating profit of 57 million euros, bouncing back from the previous year’s loss. Full-year sales rose 12% to 23.7 billion euros, surpassing forecasts. CEO Gulden expressed pride in the company’s performance and outlined optimistic forecasts for 2025.

Adidas is focusing on growing market share in North America after a decline in sales and the termination of its Yeezy sneaker line due to anti-Semitic remarks made by Kanye West. Analysts point to challenges ahead, including the need for innovation beyond popular styles like Samba and Gazelle to maintain growth targets and compete against emerging brands.

Despite challenges, Adidas has gained ground against Nike, increasing its market share to 8.9% in 2024. Newer brands like On, Hoka, and New Balance are also entering the market, intensifying competition. The company remains focused on innovation and growth as it navigates market shifts and works to distance itself from past controversies.



Read more at CNBC:: Adidas (ADS-DE) earnings Q4 2024