From CNBC: 2025-03-20 14:47:00

Private equity executive Bill Chisholm is leading a group buying the Boston Celtics for $6.1 billion. Sixth Street will invest over $1 billion, with Rob Hale and Bruce Beal Jr. also part of the group. Chisholm, a die-hard Celtics fan, will become the team’s controlling owner. The sale is expected to be completed this summer, pending approval.

The current Celtics ownership, led by the Grousbeck family, will remain in place until the 2027-28 season. The $6.1 billion sale price is the highest in U.S. sports history, exceeding the Washington Commanders’ $6.05 billion deal. The team’s valuation could reach $7.3 billion by 2028, depending on the league’s performance.

The sale reflects the rising valuations of sports franchises, driven by media rights deals. The NBA’s $76 billion media agreement with Walt Disney, NBCUniversal, and Amazon has significantly increased team values. The Celtics, with 18 championships, are a top contender in the Eastern Conference this season, seeking their second consecutive title.

Private equity involvement in sports team ownership is becoming more common, with the NFL allowing firms to invest in teams. The Celtics sale marks a trend of larger ownership groups acquiring teams due to escalating valuations. The team’s historical success and strong performance this season contribute to its high value in the market.



Read more at CNBC: Boston Celtics sold for $6.1 billion to Bill Chisholm, Sixth Street group