Brazilian fintech Meliuz is buying Bitcoin to hold in treasury, aiming for long-term returns.

From Cointelegraph

March 6, 2025 07:20 AM:

Brazilian fintech unicorn Meliuz has started purchasing Bitcoin as part of its treasury management strategy, joining a trend of traditional finance companies holding cryptocurrency assets. The company plans to accumulate up to 10% of its cash in Bitcoin, with the first acquisition of 45.72 BTC for $4.1 million. Meliuz aims for long-term returns with this strategy.

Meliuz has formed a Bitcoin Strategic Committee to analyze and expand the strategy, overseeing purchasing operations and guidelines. The executive board will consider making Bitcoin the main strategic asset of the company’s treasury. Management believes the Bitcoin reserve strategy has significant potential to maximize value for the company and its shareholders. Further updates on this developing story will be provided.

Read more at Cointelegraph: Brazil fintech unicorn Meliuz adopts Bitcoin treasury strategy