Coty sells stake in Kim Kardashian's beauty brand to Skims, valued at $4 billion.

From Yahoo Finance: 2025-03-21 20:15:00

Coty Inc. ends partnership with Kim Kardashian’s beauty brand, selling stake to Skims. Coty acquired 20% stake in SKKN by Kim for $200 million in 2021. Financial terms undisclosed. Coty will still work with Kylie Cosmetics, majority owned by the brand. Kardashian brings beauty brand under Skims, valued at $4 billion.

Kardashian and Jenner expressed frustration with Coty’s management of their brands in 2023. They had informal talks to regain ownership. Kylie Cosmetics CEO Anna von Bayern thanked Kim for partnership and looks forward to continuing work on the successful brand. Kardashian’s brand now under Skims umbrella. No financial details disclosed.

Read more: Coty to Divest Stake in Kim Kardashian’s Beauty Brand