From CNBC: 2025-03-05 08:01:29

David’s Bridal has named Kelly Cook as its new CEO to lead the company’s transformation into a bridal media powerhouse after emerging from its second bankruptcy. Cook aims to position David’s as a media company with a focus on content and data-driven advertising. The company plans to build an online marketplace and shift to an asset-lite business model. It has attracted new investors to support its transformation efforts. David’s is transitioning to a 50/50 split between internal manufacturing and outside vendors to reduce risks and improve profitability. The company is following Walmart’s lead in expanding into retail media to drive new revenue streams. David’s still has room for growth in the bridal market and faces challenges in managing debt and implementing new strategies effectively. Cook emphasizes the company’s commitment to evolving with changing consumer preferences in the bridal industry.



Read more at CNBC: David’s Bridal taps new CEO, plans to build online marketplace