Emirates NBD's Liv bank launches crypto trading, signaling mainstream adoption in UAE.

From Cointelegraph
March 6, 2025 4:00 am:

Emirates NBD’s Liv bank introduces new cryptocurrency services allowing customers to buy, hold, and sell major assets like Bitcoin, Ether, Solana, XRP, and Cardano. The offering includes custody services by Zodia Custody, backed by a strategic investment from Emirates NBD. This move signals mainstream adoption of crypto in the UAE.
Aquanow CEO Phil Sham sees the collaboration with Emirates NBD as a significant milestone for digital assets, showcasing the coexistence of traditional banking and crypto. Emirates NBD’s retail banking head, Marwan Hadi, emphasizes the bank’s commitment to innovation amid increasing crypto adoption in the country. Liv aims to be a pioneer in virtual asset offerings to align with the UAE’s high crypto adoption rate.

Read more at Cointelegraph: Dubai state-owned bank Emirates NBD debuts crypto trading on Liv X app