Growing global flatbread market expected to reach US$ 49.29 billion by 2031, driven by consumer demand for ethnic cuisines
From GlobeNewswire: 2025-03-25 10:19:00
The global flatbread market is experiencing significant growth due to the increasing popularity of ethnic cuisines. The market is expected to reach US$ 49.29 billion by 2031, with a CAGR of 4.7%. Factors driving growth include consumer preference for healthier options, gluten-free products, and strategic initiatives by key players.
As consumer interest in diverse culinary experiences grows, the demand for ethnic flatbreads like naan, pita, and tortilla is on the rise. The Hispanic population in the US contributes to this trend, leading to a more diverse marketplace. Retailers are responding with partnerships and collaborations to meet the demand for ethnic cuisines that include flatbreads.
Key market players are implementing strategic initiatives like mergers, acquisitions, and product launches to cater to the increasing demand for flatbreads. Rise & Puff recently launched a new line of real tortillas, while Warburtons introduced Soft Pittas and flatbreads with high protein content. These actions reflect the global popularity of flatbreads and the need for innovative products to meet consumer preferences.
Asia Pacific led the flatbread market in 2024, followed by Europe and North America. The region is expected to register the highest CAGR during the forecast period. The market is segmented into tortilla, pita, naan, and other types, with supermarkets and hypermarkets as the largest distribution channel. Major companies like Goya Foods and General Mills are operating in this market.
The global flatbread market is witnessing robust growth driven by consumer demand for convenient, healthy, and diverse food options. The market landscape is evolving with innovations in flavor, packaging, and consumer preferences. The report from The Insight Partners provides valuable insights for stakeholders looking to navigate this market and unlock new opportunities.
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