Frontier Airlines offers free perks to compete with Southwest's new fees

From Nasdaq: 2025-03-18 18:02:50

Frontier Airlines launches campaign offering complimentary seat selection and carry-on baggage, targeting Southwest Airlines’ new fees. Passengers booking nonstop flights by March 24 for travel through August 18 receive Economy Bundle at no extra cost, including seat assignment and carry-on bag. Free checked bag available by entering promo code FREEBAG between May 28 and August 18. Southwest recently eliminated two-free-checked-bags policy, marking a shift in strategy. Frontier aims to attract cost-conscious travelers amidst industry-wide move towards à la carte pricing models. Competition intensifies as airlines adjust pricing structures to retain budget-conscious passengers.



Read more at Nasdaq: Frontier Airlines Challenges Southwest’s New Fees With Free Perks