Keep America Beautiful launches #Greatest25 Instagram Challenge to pick up litter.

From GlobeNewswire: 2025-03-20 10:52:00

Keep America Beautiful has launched the #Greatest25 Instagram Challenge, encouraging Americans to pick up 25 pieces of litter by Earth Day. Last year, 300,000 people participated in the spring cleanup, removing over 10 million pounds of litter. The challenge runs from March 20 to June 20. Dwayne “The Rock” Johnson is the top celebrity to inspire cleanup efforts, with 90% of Americans believing there is too much litter in their communities. Join the challenge by picking up litter, posting on Instagram with #Greatest25, and supporting the Greatest American Cleanup. Sponsors include Altria, Hilton, and Coca-Cola.



Read more at GlobeNewswire: Keep America Beautiful Launches “Greatest American Cleanup