From CNBC: 2025-03-23 08:00:00

Fast-food chains are expanding their beverage offerings to attract younger consumers. Chick-fil-A is selling Pineapple Dragonfruit drinks, while Taco Bell and McDonald’s are testing new drink-focused concepts. The trend reflects the broader restaurant industry’s focus on unique drinks. Gen Z’s openness to new flavors is driving fast-food chains to experiment with bold options like butterfly pea and ube. Wendy’s and other chains are introducing innovative drink options to appeal to adventurous consumers. Restaurants are focusing on developing new beverage options to increase sales and attract customers who may not typically order drinks. Taco Bell is aiming to build a $5 billion beverage business by 2030, with a focus on unique and innovative drink offerings.



Read more at CNBC: More fast-food chains adopt fun, flavored drinks