From CNBC: 2025-03-20 12:35:00

The NBA is preparing to revive its iconic show “NBA Inside Stuff,” filing two trademark applications for the name. NBC is considering bringing back a “refreshed version” of the program as they regain live NBA game broadcast rights next season. The show, hosted by Ahmad Rashad, aimed to humanize NBA players and may return in various forms, including YouTube or TikTok. The NBA’s trademark filings indicate plans for a TV show and branded merchandise. NBC may be capitalizing on nostalgia by reviving the show, similar to bringing back the “Roundball Rock” song.



Read more at CNBC: NBA may bring back NBA Inside Stuff highlight show