From NVIDIA: 2025-03-19 11:00:00

AI is revolutionizing the media and entertainment industry with real-time AI capabilities that drive content creation, personalize viewing experiences, and deliver data insights rapidly. The NVIDIA RTX PRO Blackwell GPU series, announced at the NVIDIA GTC conference, enables media companies to utilize real-time AI for unprecedented speed, efficiency, and creative potential.

NVIDIA Blackwell, the foundation of NVIDIA Media2, integrates technologies like NVIDIA NIM microservices, AI Blueprints, and generative AI software to transform production workflows. The RTX PRO Blackwell GPUs offer enhanced graphics and AI performance, with features like neural shaders, fourth-generation RT Cores, and fifth-generation Tensor Cores.

Pixar Animation Studios and Lucasfilm praise the NVIDIA RTX PRO GPUs for enhancing creative workflows and performance in content creation. The GPUs support cinematic-quality ray tracing, AI-enhanced graphics, and neural rendering technologies for film, TV, and interactive media, elevating visual fidelity and immersive experiences.

NVIDIA’s accelerated computing and AI-powered frameworks enable real-time data analytics for studios, predicting viewer behavior, optimizing content, and delivering hyper-personalized experiences. Features like NVIDIA cuML and cuDF provide real-time personalization capabilities, faster data processing, and seamless integration with open-source libraries.

The NVIDIA RTX PRO Blackwell GPUs empower broadcasters with higher performance in high-resolution video processing, AI-driven content production, and video analytics. Features like ninth-generation NVENC, sixth-generation NVDEC, fifth-generation PCIe, and DisplayPort 2.1 support enable improved video encoding speed, decoding throughput, data transfer speeds, and display resolutions up to 8K.

Cosm, a global immersive technology company, praises the transformative impact of the NVIDIA RTX PRO Blackwell GPUs on their mission to redefine immersive entertainment. The GPUs enable ultra-high resolution, fluid frame rates, and shared reality experiences, merging physical and digital worlds for engaging sports, live events, and cinematic content in new ways.



Read more at NVIDIA: NVIDIA Blackwell Powers Real-Time AI for Entertainment Workflows