Smart advertising market booming, expected to reach $4.36 billion by 2032

From GlobeNewswire: 2025-03-19 09:30:00

The Smart Advertising Market is booming, with a value of USD 1.64 billion in 2023 and expected to reach USD 4.36 billion by 2032, growing at a CAGR of 11.50%. AI-driven innovations are fueling growth, with advancements in display technologies like OLED, LED, and 4K improving visual quality. Leading market players include Outfront Media, JCDecaux Group, and CIVIQ Smartscapes. The hardware segment dominated the market in 2023, while digital billboards held a 41.5% share. The software segment is expected to witness the fastest CAGR, driven by AI-powered analytics and cloud-based platforms. North America leads the market, with Asia-Pacific projected to experience the highest CAGR. On 27th November 2024, JCDecaux UK won a 15-year contract with Nottingham City Council for digital screens and smart city technology. Beginning in January 2025, Intersection will introduce free Wi-Fi, air quality monitoring, and eco-friendly refurbishments. On September 23, 2024, Intersection partnered with Metro Transit in Minnesota to launch digital bus shelters in Minneapolis and St. Paul. The first phase includes 12 shelters with 75-inch digital screens, with plans to expand to 40 shelters in the next six months. The project aims to enhance the transit experience for commuters in the region.



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