From CNBC: 2025-03-13 16:44:02

Ulta Beauty predicts a weak 2025, with flat to 1% sales growth and full-year earnings between $22.50 to $22.90, lower than expected $23.47. Despite beating Q4 earnings expectations, shares rose 6% in extended trading. Ulta’s new CEO, Kecia Steelman, aims to make purposeful investments for future growth. Sales dropped to $3.49 billion, down 2% from last year due to an extra selling week skewing results. Customers spent more during holiday quarter, but fewer shoppers visited Ulta stores. Ulta faces fierce competition from Sephora, Macy’s, Walmart, and Amazon in the beauty market. Despite warnings of a cooling beauty market, Ulta remains focused on boosting profitability.



Read more at CNBC:: Ulta Beauty (ULTA) earnings Q4 2024