X is expected to see first annual ad revenue growth under Elon Musk ownership

From Yahoo Finance: 2025-03-26 13:43:00

Elon Musk’s social media platform X is expected to see its first year of advertising revenue growth since Musk acquired it in 2022. Ad sales in the U.S. are projected to increase by 17.5% to $1.31 billion in 2025, with global sales rising 16.5% to $2.26 billion. The growth is partly driven by fear as advertisers view spending on X as necessary to avoid potential legal or financial issues. X has successfully attracted small- and medium-sized businesses, a demographic it has struggled with in the past. Other social platforms like Instagram and TikTok are also vying for a larger share of the ad market.



Read more at Yahoo Finance: X to report first annual ad revenue growth since Musk’s takeover, data shows