From Yahoo Finance: 2025-04-02 11:54:00

Recent research reveals that up to 30% of medicines sold globally are counterfeit, prompting the pharmaceutical industry to tighten regulations on serialisation and labelling to enhance product authenticity and patient safety. This push includes updates to the EU Falsified Medicines Directive and the US Drug Supply Chain Security Act.

To combat counterfeit pharmaceuticals, companies are turning to cutting-edge technologies like blockchain and AI-powered authentication solutions. Boehringer Ingelheim has collaborated with SAP to develop a blockchain-based application for tracking and authenticating prescription medicines in the US market, aiming to bolster supply chain security.

Novartis is adopting Vertical Integration to improve data-driven decision-making in their manufacturing processes, showcasing a commitment to ethical AI use. However, integrating these technologies requires adjustments to packaging design and production processes, balancing security features with manufacturing efficiency and cost considerations.

The Pharmaceutical Manufacturing and Packaging Congress 2025 (PHARMAP) features a Focus Exhibition where leading companies present innovative solutions for the industry. Companies like LANGGUTH GmbH and STAKO GmbH Maschinenbau offer tailored marking and feeding solutions for serialisation and labelling needs, showcasing advancements in pharmaceutical packaging and manufacturing.

PHARMAP 2025 includes a panel discussion on tracking and identification in the pharmaceutical packaging sector, featuring industry leaders and government bodies. Topics include authentication measures, impact of serialisation on production, blockchain technology, and protecting pharmaceuticals from counterfeits with AI, offering insights into brand protection and anti-counterfeiting security concepts.

As the pharmaceutical industry tackles counterfeit drugs and supply chain security, innovations like blockchain and AI-powered authentication are key to improving traceability and reducing fraud. While implementing these technologies presents operational challenges, they also offer opportunities to enhance efficiency, transparency, and trust throughout the supply chain. Industry leaders will gather at PHARMAP 2025 to exchange insights and explore innovative solutions driving the sector toward improved safety and reliability.



Read more at Yahoo Finance: Advancement of serialisation and labelling at PHARMAP 2025