AI-generated content impacting digital media raises concerns about authenticity and ownership, blockchain emerging as solution

From Cointelegraph

April 10, 2025 11:00 am:

In 2023, Hollywood writers protested AI’s threat to authentic storytelling. By 2025, a public service ad warned against deepfake election disinformation. 52% of Americans are concerned about AI’s role, and 68% globally worry about online privacy due to deceptive media. AI-generated content alters digital media production, distribution, and consumption, raising concerns about ownership and authenticity. Blockchain is emerging as a safeguard against unauthorized reproductions and deepfakes, providing decentralized verification networks. Current laws do not address ownership of AI-generated media, leading to disputes over digital assets. Blockchain can authenticate digital assets, track ownership, and ensure transparency. It can register AI-generated content onchain, linking it to its source for proven ownership, usage tracking, and authenticity validation. Blockchain can prevent unauthorized use of AI-generated content by implementing onchain identity verification. It is crucial for combating misinformation and content fraud while enabling cross-industry adoption. Watermarking and centralized databases are inadequate for AI verification, leaving businesses and content creators vulnerable to fraud. Blockchain offers a scalable solution to match the pace of AI progress and maintain transparency of IP rights. Without decentralized verification, industries using AI-generated content risk losing credibility and facing increased regulatory scrutiny. It’s essential for the industry to prioritize decentralized authentication frameworks to prevent digital trust from collapsing under unchecked deception.

Read more at Cointelegraph: AI-generated content needs blockchain before trust in digital media collapses