Asian American viewership of sports streaming platforms is increasing, with a focus on live content.

From CNBC: 2025-04-23 09:00:00

Los Angeles Dodgers designated hitter Shohei Ohtani hits a game-winning homer against the Atlanta Braves. Asian Americans are watching more live sports than ever, spending 15% more time than the general public. Advertisers are focusing on live sports content due to the shift towards streaming. AANHPI consumers are digitally connected and spend more time on Netflix, Amazon, and sports-specific streaming platforms. Nielsen reports a spike in Asian American viewership during the 2024 World Series and increased interest in women’s basketball. Sports podcasts are also gaining popularity among Asian American audiences.



Read more at CNBC: Asian American viewership sports streaming Nielsen