From Cointelegraph

April 19, 2025 4:06:00 am:

The creator of Ethereum layer 2 blockchain Base, Jesse Pollak, apologized for sharing controversial digital artwork that played on Base’s tagline, “Base is for everyone.” The artwork featured phrases like “pimping” and “squirting,” sparking backlash on social media. Pollak acknowledged the mistake and emphasized the need to be mindful of shared messages.

Criticism from the crypto industry ensued, with commentators expressing disappointment over Pollak’s endorsement of the image, particularly the use of the word “pimping.” Some called it a PR nightmare and detrimental to the crypto sector’s image. However, others praised Pollak for his apology and efforts to push boundaries in the industry, emphasizing the importance of growth and honesty.

Base faced controversy previously when it shared a post promoting a memecoin with the tagline “Base is for everyone.” The coin experienced a meteoric rise in market capitalization, reaching $17.1 million in just over an hour before plummeting by nearly 90% in the next 20 minutes. A Coinbase spokeswoman clarified that Base did not launch the token, distancing the platform from the speculative asset.

Read more at Cointelegraph: Base creator admits sharing ‘Base is for pimping’ art was a mistake