From Yahoo Finance: 2025-04-12 09:03:00

Spotify aims to boost ad revenue in 2025, with $556 million generated in Q4 2024, a 7.2% increase year-over-year. Premium revenue rose 17% to $3.7 billion. Ad-supported users grew 12% to 425 million, while premium subscribers reached 263 million, up 11%. The company focuses on podcast collaborations and programmatic capabilities to enhance ad business potential.

Spotify launches the Spotify Ad Exchange (SAX), enabling real-time bidding to target logged-in users with audio, video, and display ads. Partnerships with Google, Magnite, and The Trade Desk support SAX. The platform will roll out in key markets like the U.S., Canada, and Europe, expanding into podcast inventory.

Analysts anticipate Spotify’s stock trajectory following the ad push. Wall Street has a Moderate Buy consensus on SPOT stock, with a $668.13 price target suggesting a 21% upside potential. SPOT stock has gained 23.6% year-to-date. Investors are watching closely to see how Spotify’s ad initiatives impact its financial performance and stock price in the future.



Read more at Yahoo Finance: Can Spotify’s (SPOT) Ad Business Hit the Right Notes in 2025?