From CNBC: 2025-04-23 11:00:00

Ford has launched a new program for its “Platinum Plus” pickup truck customers, offering a curated, exclusive experience with a personal concierge, virtual tutorial tours, gifts, discounts, and maintenance plan. Priced around $100,000, the program aims to provide a premium experience for Super Duty owners. Ford is monitoring potential impact from President Trump’s auto tariffs. Ford may increase prices next month if tariffs are not eased. The new program offers premium interiors and unique exterior design features. Ford is focused on providing curated services for its customers, including fleet management.



Read more at CNBC: Ford launches exclusive experience program for its priciest pickups