From Yahoo Finance.: 2025-04-02 19:27:00

Ford Motor is offering discounts on multiple models, including employee pricing, to offset tariff costs. The “From America for America” plan is available to U.S. customers. Ford builds 80% of its U.S.-sold vehicles domestically, giving it an advantage. The promotion runs until June 2, excluding some vehicles like Super Duty trucks. Trump’s tariffs on auto imports have affected the industry, with Ford, GM, and Tesla shares falling. Ford is better positioned to weather the tariffs than its competitors. Buyers are rushing to dealerships to take advantage of lower prices before increases. Ford’s dealer lots are well stocked compared to the industry average, with more than four months of inventory in February. Incentive deals are slightly lower than the industry average, at 6.7% of average vehicle transaction price.



Read more at Yahoo Finance.: Ford offers across-the-board discounts, jumping on recent tariff-induced sales bump