From Browsing to Buying: How AI Agents Enhance Online Shopping
From NVIDIA: 2025-04-03 11:00:00
AI agents are transforming the online shopping experience by providing personalized recommendations and boosting sales. Retailers can leverage customer data to enhance offerings and engage shoppers. AI agents enrich product catalogs, improve search relevance, and offer virtual try-on capabilities. Amazon uses generative AI to enhance product listings and improve search results. SoftServe Gen AI Shopping Assistant offers virtual try-on features for a seamless shopping experience. Retailers can design powerful AI shopping assistants with multimodal capabilities and integration with large language models. By utilizing key technologies, retailers can exceed customer expectations and drive higher satisfaction. Retail organizations harnessing AI agents are poised for evolving capabilities and immersive shopping experiences with augmented and virtual reality technologies.
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