From CNBC: 2025-04-22 08:17:00

Fruitist’s jumbo blueberry sales have tripled in the last year, driving annual sales over $400 million. The company, previously named Agrovision, has raised over $1 billion from investors and is considering going public despite global trade conflicts impacting stocks.

Fruitist CEO Steve Magami aims to revolutionize the berry industry by growing fruit in microclimates and using machine learning to predict optimal harvest times. The company’s vertically integrated supply chain ensures consistently high-quality, long-lasting berries that outlast competitors.

Fruitist plans to expand into cherries soon, with investments exceeding $600 million to farm berries year-round globally. Despite potential tariff challenges, the company remains optimistic, focusing on providing a reliable supply of berries year-round to consumers. An IPO may be on the horizon for Fruitist.



Read more at CNBC: Fruitist berry startup worth $1 billion, backed by Ray Dalio office