From Cointelegraph
April 14, 2025 6:17 am:

Google is implementing stricter advertising policies for cryptocurrency services in Europe under the MiCA framework. Starting April 23, crypto exchanges and wallets must be licensed under MiCA or CASP regulations. Advertisers must comply with local legal requirements and be certified by Google. Policy violations will lead to warnings before account suspensions.

The policy shift follows the introduction of the MiCA framework in December 2024, creating the first comprehensive regulatory structure for digital assets in the EU. The new policy applies to several European countries and aims to enhance investor protection by filtering out unregulated actors. However, there are concerns about potential restrictions and enforcement gaps due to varying national licensing transition periods.

Some industry experts believe Google’s policy updates are more focused on protecting the company from liability rather than investors. The impact of the changes will depend on the burden and accessibility of MiCA or CASP registration. Smaller players may struggle to compete if regulations are overly burdensome and expensive, favoring larger players in the market.

Read more at Cointelegraph: Google to enforce MiCA rules for crypto ads in Europe starting April 23