Kroger Downgraded to Sell as Walmart Reclaims Groc…

From Financial Modeling Prep: 2025-04-01 12:52:00

Melius Research downgraded Kroger (NYSE:KR) to Sell with a $58 price target, citing Walmart’s resurgence as the dominant force in U.S. grocery retail, eroding Kroger’s competitive edge.

From 2013 to 2015, Kroger nearly rivaled Walmart with tighter pricing, superior service, and higher-quality offerings, but Walmart has since staged a comeback, outperforming traditional grocers in multiple categories.

Kroger is now struggling to match Walmart’s momentum in store performance and customer experience, leading Melius to view the stock as overvalued with limited upside potential amid intensifying competition.



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