LinkedIn receives expanded MRC accreditation for video ad metrics, offering more assurance for video marketers.

From Yahoo Finance: 2025-04-15 11:46:00

LinkedIn announces expanded Media Rating Council (MRC) accreditation for video metrics, providing more assurance for video marketers. The voluntary process ensures adherence to industry standards in measurement and reporting systems. The accreditation includes four video ad metrics on LinkedIn.com and the mobile app, enhancing the approval for in-stream video promotions.

LinkedIn’s previous MRC accreditation for display ad metrics in 2023 has been re-accredited, with additional accreditation for video ad metrics. The expanded verification offers more assurance for ad partners, especially with video watch time on the rise. Video content on LinkedIn generates 1.4x more engagement than other formats, making it a valuable marketing opportunity.

Read more: LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics