From CNBC: 2025-04-11 11:58:00

Toy giants Mattel and Hasbro are facing a rough patch due to Trump’s trade war with China. Mattel shares hit a 52-week low of $13.95, down 27%, while Hasbro fell to $49, down more than 20%. Both companies source around 40% of their U.S. product from China, making them vulnerable to trade policy changes.

The U.S.-China trade war has caused toy stocks to plummet. Trump’s tariffs on imports have hit China hard, with the current U.S. tariff on Chinese imports at 145%. China retaliated with a levy of 125% on American goods. Toy companies may have to pass on the entire cost of these tariffs to consumers, leading to potential price hikes.

The toy industry is bracing for impact as Trump’s tariffs could double the cost of some toy products. With margins typically in the high single digits, companies have little room to absorb the cost of new fees. These price hikes are expected to coincide with the upcoming back-to-school season, affecting consumers and companies alike.



Read more at CNBC: Mattel, Hasbro stocks sink after Trump’s China tariffs