From StockTwits: 2025-04-15 01:08:00

Mattel, Inc. (MAT) shares rose 1.3% after extending its licensing partnership with WWE, allowing them to continue selling WWE toys globally. The tie-up began in 2010 and has seen success in over 50 markets worldwide. Mattel’s WWE collection is available online and in select retail stores. In early 2024, Netflix acquired broadcasting rights to WWE programming for 10 years for $5 billion. Despite a 1.1% sales decline in 2024, Mattel saw better profitability due to higher Barbie doll sales. MAT shares are down 14% year to date, with retail sentiment being ‘bullish’ on Stocktwits.



Read more at StockTwits: Mattel Renews Licensing Partnership For WWE Action Figures, Toys; Shares Rise