From Yahoo Finance: 2025-04-08 16:03:00

Companies are feeling the impact of Trump’s reciprocal tariffs. Anti-American sentiment towards US brands is growing. A 10% baseline tariff is in effect, with higher tariffs starting on April 9. Food chains like McDonald’s and Starbucks face international market exposure that could hurt them, according to BTIG analyst Peter Saleh.

Goldman Sachs estimates that foreign boycotts could cut US GDP by $28 billion to $83 billion. Major fast food players have seen challenges in international growth due to factors like the pandemic and China’s stringent policies. McDonald’s and Starbucks are working on expanding their global presence despite these obstacles.

Despite challenges, McDonald’s plans to expand to 50,000 global restaurants by 2027. Starbucks aims to have 9,000 stores in China by 2025. Yum! Brands’ Taco Bell sees international expansion as its “next growth engine.” However, negative sentiment towards US brands could impede their growth in foreign markets, according to analysts.

There is concern that governments could hinder the growth of US brands in foreign markets due to negative sentiment. Analysts worry about potential obstacles and delays in gaining approval for US brands in other countries. The global economic and trade landscape could impact the appetite for US brands abroad, potentially affecting their growth and success.

Read more: McDonald’s, Starbucks, and other US chains could face anti-American pushback, Wall Street fears