From CNBC: 2025-04-29 17:02:00

Oddity Tech defies retail industry expectations by raising outlook after strong growth. The beauty and tech retailer behind Il Makiage and Spoiled Child hikes earnings and profit guidance for fiscal 2025 without planning price increases due to tariffs. Shares soar 15% in extended trading.

In its fiscal first quarter, Oddity exceeded Wall Street expectations with adjusted earnings per share of 69 cents and revenue of $268 million, up 27% from the previous year. Net income rose to $37.8 million, prompting an increase in revenue outlook for fiscal 2025 to $790 million-$798 million.

The direct-to-consumer company, with focus on growth over cost-cutting, has profit margins larger than competitors due to its direct model. Oddity’s stock is up 11% this year, outperforming the S&P 500. Its exposure to tariffs is limited, with Europe being its primary market.

As other companies plan cost-cutting measures to offset tariffs, Oddity remains confident in its ability to manage the impact. The beauty industry is seen as resilient during economic downturns, benefiting Oddity’s position. The company’s focus on growth and limited exposure to tariff-heavy markets contribute to its success.



Read more at CNBC: Oddity Tech (ODD) earnings Q1 2025