Mars invests in Happy Howl for growth and product innovation in pet-food sector

From Yahoo Finance: 2025-04-17 10:02:00

US direct-to-consumer dog-food brand Happy Howl secures investment from Mars for growth and product innovation. Mars, owner of Pedigree and other brands, invests through Mars Companion Fund. Happy Howl also receives funding from Michelson Found Animals, Darco Capital, and others. Founder Colin Buckley describes Mars as an ideal partner. Happy Howl plans to focus on D2C growth, retail expansion, and new product development. The company aims for a tenfold increase in monthly revenue by the fourth quarter of 2025. Happy Howl, already profitable, outsources production to focus on R&D and marketing.

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