From CNBC: 2025-04-02 08:14:00

QVC Group is launching nonstop live shopping streams on TikTok in the U.S. to expand its audience. The move comes after a decline in TV viewership and a need to revamp the business. The partnership with TikTok Shop aims to bring shoppable content to a wider audience and boost revenue.

TikTok, with 170 million U.S. users, faces uncertainty due to a potential ban on April 5. Despite the looming deadline, creators and partners remain optimistic about the app’s future. QVC’s decision to partner with TikTok Shop is seen as a strategic move to tap into the platform’s growing user base and evolving shopping trends.



Read more at CNBC: QVC is betting on TikTok to help revive its live shopping business