Restaurant traffic stalled in 2024, but diner spending rose 2%
From Yahoo Finance: 2025-04-18 04:13:00
Consumer spending at restaurants rose 2% in 2024, with $1 million spent every minute. The top 50 restaurant chains captured over $1.35 billion in annual consumer spending, comprising 61% of the industry’s spending. Larger chains like McDonald’s and Starbucks had flat spending growth, but value offerings drove traffic up by over 5%. Despite challenges, McDonald’s maintains an 86% annual buyer penetration rate. Dutch Bros, Raising Cane’s, and Wingstop saw significant increases in consumer spending, highlighting growth opportunities in the restaurant industry. Value offerings will continue to be a key focus in 2025, emphasizing quality and customer experience.
Read more at Yahoo Finance: Restaurant traffic stalled in 2024, but diner spending rose 2%