Sabre and Preferred Hotels enhance revenue streams through partnership, focusing on guest experience and growth.

From Yahoo Finance: 2025-04-17 11:35:00

Sabre Hospitality renews partnership with Preferred Hotels & Resorts, focusing on driving revenue to member hotels. The collaboration now includes SynXis Retailing and Gift Card & Vouchers to attract new guests. Preferred Hotels & Resorts, an independent brand with 600 properties in 80 countries, will utilize Sabre’s hospitality solutions to enhance enrolment in its rewards program.

Sabre Hospitality’s global managing director, Frank Trampert, emphasizes the strategic partnership with Preferred Hotels & Resorts. The enduring relationship aims to elevate guest experiences and drive impact in the hospitality industry. The agreement involves Sabre’s GDS Distribution, SynXis Booking Engine, and SynXis Voice Agent solutions to support the brand’s growth objectives.

Preferred Hotels & Resorts president, Michelle Woodley, values Sabre’s partnership for modernizing technology solutions and ensuring customer satisfaction. The collaboration includes Gift Card & Vouchers and SynXis Retailing technology to stay ahead in the evolving hospitality technology space. The agreement with Sabre contributes to meeting the needs of employees and customers.

In a related development, European health spa hotel brand Ensana partners with Sabre Hospitality to implement the SynXis Retailing platform. This partnership allows Ensana to offer rewards for spa treatments and wellness packages. The collaboration aims to enhance guest experience and drive revenue for the health spa hotel brand.

Read more: Sabre and Preferred Hotels extend collaboration to enhance revenue streams