From Financial Modeling Prep: 2025-04-21 09:49:00

Scotiabank lowered Meta Platforms’ price target to $525 from $627, citing various headwinds affecting the stock. Meta’s shares have dropped 16% this year due to macro uncertainty, weak digital ad trends, and reduced ad spending from Chinese e-commerce players like Temu. Data shows a decline in ad impressions after Temu stopped campaigns, impacting Meta’s revenue.

Despite revenue slightly exceeding expectations, analysts are expected to lower forecasts due to the slowdown in Chinese ad budgets. Meta faces legal challenges, offering a $450 million settlement to the FTC, well below their $30 billion request. Regulatory risks remain high, with no easing under a Trump-led FTC.

The bank warns that rising import costs may further strain advertising budgets, compounding Meta’s ad business challenges.



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