From GlobeNewswire: 2025-04-23 03:12:00

The Serious Games Market was valued at USD 11.21 billion in 2023, expected to reach USD 67.38 billion by 2032 with a CAGR of 22.1%. Major players include Applied Research Associate, BreakAway Games, Cisco Systems, and more. North America dominates the market, but Asia-Pacific is the fastest-growing region due to EdTech investments and innovation.

The U.S. Serious Games Market size was USD 2.82 billion in 2023, projected to reach USD 16.95 billion by 2032 with a CAGR of 22.10%. The market is driven by gamification adoption in education, healthcare, and defense sectors. VR, AR, and AI innovations enhance immersive learning experiences for better training outcomes.

Simulation Training leads the Serious Games Market with 43% revenue share in 2023, catering to military, aviation, corporate, and medical sectors. Learning and Education segment is expected to grow at a CAGR of 23.8%, driven by gamification adoption in schools, universities, and online platforms like Minecraft: Education Edition.

The Education sector dominated the Serious Games Market in 2023, offering customized learning pathways and gamified instruction. Healthcare emerges as the fastest-growing sector, utilizing serious games for surgical training, rehabilitation, and mental illness treatments. Platforms like RehabHub and MindMaze are revolutionizing recovery processes with interactive neurotherapy sessions.

North America dominates the Serious Games Market, fueled by AI and VR adoption in industries like education and healthcare. Asia-Pacific shows the highest CAGR, driven by AI-driven learning platforms and government-supported EdTech policies in countries like India, China, Japan, and South Korea. EdTech startups like BYJU’S and ClassIn are transforming education with gamified learning, supported by government policies like China’s Smart Education and India’s Digital India campaign. Cisco partners with LA28 Olympic Games for digital skills promotion, while ARA sponsors Serious Games Showcase for military, education, and healthcare training at I/ITSEC conference.



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