Snap shares drop over 15% amid fears of ad slowdown due to tariffs and trade impact

From Yahoo Finance: 2025-04-30 09:17:00

Snap shares plummeted over 15% as the company refrained from providing a forecast, citing concerns over advertisers reducing spending due to economic uncertainty from tariffs. Snapchat parent expressed worries about a slowdown in ad spending and doubts about advertising budgets due to tariff impact. Chinese e-commerce ad spend on platforms like Facebook and Snap has dropped over 50% in the second quarter. The Trump administration’s closure of a trade loophole could impact Snap’s market valuation, which may drop by over $2 billion. Analysts believe Snap is being cautious rather than signaling a broader ad market slowdown. Google reported revenue of $66.89 billion from its ad business last week.



Read more at Yahoo Finance: Snap drops as scrapped forecast stokes ad slowdown fears before Meta earnings